SOFT&GREEN 

environmental impact

From consumer to consum-author
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts now call consum-authors.A neologism created from the consideration that consumers become authors when they realize that they can send messages to businesses:...

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A world without plastic
Plastic, now globally recognized as a problem, has for years been considered an important resource for economic development and easier daily life. From our homes to our cars, from supermarkets to entertainment venues: imagining them all without plastic can sometimes seem impossible....

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One Ocean Foundation
A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue economy. The foundation, chaired by Princess Zahra Aga Khan, started with the Costa Smeralda Yacht ...

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