SOFT&GREEN 

culture

Inglorious Fruits and Vegetables
Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"), products excluded from sale because they are differe...

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Acquiring literacy in the new media ecosystem
Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years....

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Digital detox: detoxing from social networks
There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort of social intoxication and, though in most cases it does not reach the level of addiction...

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