SOFT&GREEN 

corporate social responsibility

Civic brands and community well-being
A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half of 2020, for example, some brands have given voice and space to social values for a ne...

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Listening to the Planet
Interview with Isabella Pratesi*, WWF International Conservation DirectorThe WWF has long argued that there is a significant link between climate change, deforestation, hygiene and epidemics: can you summarise your organisation’s thinking?Climate and ecosystems are closely linked to our lives and to our well-...

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Certifications: the main thing is communication
Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that certifications offer quality standard...

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