SOFT&GREEN 

consumer

Customer experience and “new retail
Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must also try to understand how our way of purchasing will change.Will it be the physical cust...

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Inglorious Fruits and Vegetables
Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"), products excluded from sale because they are differe...

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From consumer to consum-author
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts now call consum-authors.A neologism created from the consideration that consumers become authors when they realize that they can send messages to businesses:...

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