SOFT&GREEN 

change

Where to buy? How to buy?
The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to adapt to a constantly changing scenario....

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From communication to education
Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to promotional marketing strategies.Alongside the development of o...

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Customer experience and “new retail
Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must also try to understand how our way of purchasing will change.Will it be the physical cust...

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