SOFT&GREEN 

addiction

Digital detox: detoxing from social networks
There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort of social intoxication and, though in most cases it does not reach the level of addiction...

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The smombies are coming
Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage.In South Korea – where road accidents caused by the use of smartphones have doubled in...

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Social Media Guard, an international campaign
Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our lives. It used a video showing several situations: a family sit...

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