Innovation is a fundamental component of Sofidel products, even in an apparently “low-level” product category, innovation conceals substantial research and development work to give consumers better performing, more hygienic and more sustainable products.
A case in point is the Rotoloni Regina, the product which contributed most to Sofidel’s success. Introduced onto the market at the beginning of the 90s, the Rotoloni with more than double the number of sheets compared with the competition were the first maxi-rolls on the market. An innovation that led Nielsen, the global reference company for information on the distribution of consumer goods, to create a new, specific product category. In fact, the Rotoloni have met with the approval of retailers, who have been able to optimise the productivity of their shelves, and of consumers, due to the lower number of replacements required. There are also logistical and environmental benefits, thanks to handling larger quantities of paper in the same transport volume.