The path toward the eco-social transformation is bringing important changes also in the world of work.
Companies and skills are evolving and the expectations of young people seeking employment are also changing. We talk about it in this issue of Soft&Green with Professor Matteo Pedrini from Università Cattolica del Sacro Cuore of Milan, who discusses, in an articulate interview, about the relationship between the world of education and the world of work in order to find appropriate solutions to the new context.
In this current scenario, many companies are not finding the “right” people to add to their workforce and the recruiting activity becomes more complicated. The problem of so-called mismatch takes on worrisome dimensions as the matching of supply and demand for employment seems increasingly difficult. This is one of the reason why some companies are dedicating increasing attention to recruitment activities, making more and more use of the Web, favoring opportunities to meet with schools, universities, and local communities, organizing visits to offices and factories.
They highlight distinctive features in communication in terms of proposed values and benefits compared to competitors. This set of activities is called employer branding and aims to promote a corporate identity to make the company more attractive.