SOFT&GREEN Insights

What the certificates don’t say. Yet.



Sustainability helps to create shared value. For this to happen, however, it must be translated into concrete practices, which in turn must be properly understood and known about in order to deliver the expected benefits.

That doesn’t always happen. On the contrary, for companies engaged in “Corporate Social Responsibility” (CSR), one of the additional difficulties is ensuring that their commitment to environmental and social responsibility is properly evidenced and communicated. That is, something that can contribute significantly to success in making a difference and developing competitive advantage.






For many years certifications have contributed to some extent to this, including environmental certifications, documents attesting compliance (of a product, a service, a management system and so on) with specific guidelines or regulations. Whether issued by official regulatory bodies or the result of initiatives by individual institutions and multi-stakeholder organizations, certifications remain little more than a meaningless set of initials for too many members of the public and consumers.






However, given that sustainable development is a multi-stakeholder process, perhaps it is time to make more of them, to improve them and work together to make them an even more reliable, recognized and effective communication tool.









ARTICLES

ISO, nice to meet you
The idea of establishing a reference for the measurement of units of magnitude has a long history. As early as the ancient Egyptians, for example, the “cubit” was identified as a unit of measurement (corresponding to the length of a pharaoh’s forearm) to bring order to the design and construction of temples and p...

read more
Leggi

From wood to paper, for responsible forest management
To make wood it takes a tree sang famous Italian singer-songwriter Sergio Endrigo. And it is from wood that the main raw material for making paper is obtained. The responsible use of forest resources is therefore an essential and carefully monitored issue for paper and paper products manufacturers.Hence the need fo...

read more
Leggi

What makes a sustainable event?
Promoters, organizers and suppliers of goods and services can change the way they design and manage an event by introducing environmental and social values into their work. A useful reference point is provided by the ISO 20121 certification, which requires certain standards to be met at the different stages of event pr...

read more
Leggi

Certifications: the main thing is communication
Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that certifications offer quality standard...

read more
Leggi