SOFT&GREEN UN Sustainable Development Goals

Do it well, do it quickly



You can defeat an enemy, but not the Planet. Technology is helping us to live in and through this crisis, but we need to look ahead, building global cohesion and creating ‘transformative resilience units.’: These are the words of Mario Draghi in the Financial Times taken from Enrico Giovannini, spokesman for ASviS, the Italian Alliance for Sustainable Development.





Faced with a dramatic and global event like the COVID-19 coronavirus pandemic, many have come to realise that the future will be different. Given this, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda take on even more importance and represent a benchmark when it comes to a new beginning.

We must, however, do it well and do it quickly. UN Secretary General António Guterres has reminded us that we have entered the Decade of Action (2020-2030). More needs to be done at all levels in this decade to avoid catastrophic consequences, such as worsening climate change, increasing economic and social problems and new health crises.






We need to learn to listen to the Planet, to study more effective and efficient ways of producing using fewer resources and reducing social inequalities... We need to understand how the way of doing business will have to change, how lifestyles and working habits will have to adapt, how the way we communicate will have to be transformed.

That is why in planning the new beginning it will be even more important to use the lens of sustainable development in order not to repeat the mistakes of the past and embark on a journey of real transformation towards a better future.









ARTICLES

Listening to the Planet
Interview with Isabella Pratesi*, WWF International Conservation DirectorThe WWF has long argued that there is a significant link between climate change, deforestation, hygiene and epidemics: can you summarise your organisation’s thinking?Climate and ecosystems are closely linked to our lives and to our well-...

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When resilience is transformative
The COVID-19 pandemic is an event guaranteed to produce long-term social and economic impacts. Someone has even coined the term 'covidic' to identify a sort of new era: a pre-COVID era compared to a post-COVID era. We shall see. What is certain is that, thinking about the future, many people believe that this dramatic...

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Communication during coronavirus: Global Alliance’s guidelines
The COVID-19 coronavirus pandemic has brought the issue of expertise back to everyone’s attention. Including in the field of communication. At this unusual and delicate time, not only what to communicate, but also how to communicate it have become decisive. It may therefore be useful to refer to the advice of aut...

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Communication campaigns in the coronavirus emergency
In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and empathy. At the heart of these communication campa...

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The other side of the pandemic… the infodemic
Referred to as an infodemic, fusing the nouns 'information' and 'epidemic', this is another of the many problematic issues on which the COVID-19 coronavirus emergency has led us to reflect. The WHO (World Health Organization) has been denouncing the risk since early February 2020.Excessive production of insufficie...

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