This is a time of great transformation. New ways of producing and distributing goods. New methods of communicating and working. New habits and lifestyles. New social and environmental priorities. Sofidel is working to respond to the new needs of customers and people, also by developing a new generation of higher performance and more sustainable products.
Following the repositioning of the Regina brand, which took place at European level in the previous year, the aim in 2018 was to strengthen our new “Paper for People” positioning in all countries and to extend the new Wish product concept, designed to optimize paper segmentation and allow consumers to waste less paper, to other important brands such as Nalys and Sopalin.