SOFT&GREEN 

New lifestyles

Choose another category

New lifestyles
From consumer to consum-author
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts now call consum-authors.A neologism created from the consideration that consumers become authors when they realize that they can send messages to businesses:...

read more
Leggi

New lifestyles
Acquiring literacy in the new media ecosystem
Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years....

read more
Leggi

New lifestyles
Digital detox: detoxing from social networks
There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort of social intoxication and, though in most cases it does not reach the level of addiction...

read more
Leggi