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Communication campaigns in the coronavirus emergency
In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and empathy. At the heart of these communication campa...

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New lifestyles
Communication during coronavirus: Global Alliance’s guidelines
The COVID-19 coronavirus pandemic has brought the issue of expertise back to everyone’s attention. Including in the field of communication. At this unusual and delicate time, not only what to communicate, but also how to communicate it have become decisive. It may therefore be useful to refer to the advice of aut...

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New lifestyles
What makes a sustainable event?
Promoters, organizers and suppliers of goods and services can change the way they design and manage an event by introducing environmental and social values into their work. A useful reference point is provided by the ISO 20121 certification, which requires certain standards to be met at the different stages of event pr...

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