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New lifestyles

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New lifestyles
Where to buy? How to buy?
The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to adapt to a constantly changing scenario....

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New lifestyles
Customer experience and “new retail
Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must also try to understand how our way of purchasing will change.Will it be the physical cust...

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New lifestyles
From consumer to consum-author
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts now call consum-authors.A neologism created from the consideration that consumers become authors when they realize that they can send messages to businesses:...

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