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Social Media Guard, an international campaign
Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our lives. It used a video showing several situations: a family sit...

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Sky Academy, the commitment of a large group
In recent years there have been some interesting media education initiatives in Italy, such as Sky Academy, the sustainability project of the pay TV platform Sky Italia, dedicated to primary and secondary schools, which provides educational workshops for students aged from 8 to 18. Using an interactive learning experie...

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Plastic, useful but…
Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after the Second World War that its development began to permeate every aspect of our lives: from attempt...

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