Sofidel has identified the WWF as a reliable partner thanks to its history, international profile and widely acknowledged prestige. Contact was first made in 2007. The collaboration with the WWF led to the identification of the “Climate Savers” programme as a possible basis for collaboration.
In November 2008 the Group joined the programme as the first Italian manufacturer and the first company in the world from the tissue sector. The agreement includes precise objectives for 2020 to reduce climate altering emissions and increase clean energy in the production process, as well as a system for regular monitoring and verification by a third party of the results achieved. Over the years, the partnership has led to several joint marketing and communications projects.
In 2017, the Group was one of the first signatories of the Manifesto for a Safe Operating Space (SOS) launched by WWF Italia on the occasion of the Aurelio Peccei Lecture 2017 at the Chamber of Deputies.