SOFT&GREEN New lifestyles

Acquiring literacy in the new media ecosystem



Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years.






In fact, social media embodied the utopia of democratic, horizontal, self-produced and shared information. Information that is richer and also less easily subject - so it seemed – to economic and political pressures. A positive image, one that included the contribution of the fact that the major players in the sector are rooted – in terms of both history and industry - in California, an area that is a symbol of free thinking and counterculture.






Then the wind changed for them too. Topics such as fake news, algorithm domination, data breaches, lack of transparency have opened many people’s eyes and today attitudes towards social media have become more critical. This is certainly nothing new. Even in other eras, technological innovations that were initially acclaimed as positive have since undergone critical phases. After all, when new media appear, it is always a question of defining, from scratch, those rules that will govern the new ecosystem. Therefore, affirming new equilibriums, and identifying new safeguards for citizens. Because one thing is certain: information is a precious commodity, one that requires high production costs and which must be protected and safeguarded in the interests of everyone.






Today the media industry and the media (which includes us, as potential producers of information) are looking for new forms of social and economic sustainability. This stimulating challenge also requires that we gear ourselves up to understand and manage the new reality: from learning to protect our privacy to getting used to reasoning in terms of fact-checking; from protecting ourselves from online fraud to preventing identity theft; from acquiring literacy in the new media context to limiting addiction, including psychological dependency.





In other words, this means learning to make the most of a constantly evolving digital world that sometimes does not seem to respect the rules, or upends those we were used to, but which is now an integral part of our present and our future.




ARTICLES

Social media: a substanceless addiction
WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological effects and perhaps avoid the dis...

read more
Leggi

Sky Academy, the commitment of a large group
In recent years there have been some interesting media education initiatives in Italy, such as Sky Academy, the sustainability project of the pay TV platform Sky Italia, dedicated to primary and secondary schools, which provides educational workshops for students aged from 8 to 18. Using an interactive learning experie...

read more
Leggi

Social Media Guard, an international campaign
Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our lives. It used a video showing several situations: a family sit...

read more
Leggi

The smombies are coming
Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage.In South Korea – where road accidents caused by the use of smartphones have doubled in...

read more
Leggi

Digital detox: detoxing from social networks
There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort of social intoxication and, though in most cases it does not reach the level of addiction...

read more
Leggi