31 Oct 2017 News
The Regina Brand returns to communication, and it’s all about change. The new “Paper for People” tag line conveys the dual aim of the brand: on one hand, helping people in their little everyday domestic challenges, on the other, developing ever more innovative, sustainable and high-performance products. This positioning is also summarised in the new “Brand Manifesto”, which encapsulates the brand’s values. In the spotlight of the multi-subject campaign – which will be on air in Italy, Poland, Ireland and the UK – are Asciugoni Regina, Regina Blitz and the new Regina Wish.
The new Regina Blitz advertising campaign is on air since 8 October in Italy:
Also available on the Clean It Up Italia YouTube channel via this link.