13 Jun 2019 News
The new Rotoloni Regina Eco line joins the traditional product range and represents another step towards sustainable development by the Sofidel Group.
A new line of Rotoloni Regina will be hitting Italian supermarket shelves from July: Rotoloni Regina Eco. The line joins the traditional range and represents a new contribution towards environmental sustainability by the Sofidel Group.
Rotoloni Regina Eco, which retain the same product quality that the Italians have learned to love over the past 30 years, are now packaged in kraft paper – a plant-based material that is renewable, biodegradable and easy to recycle – instead of standard polyethylene film. They are also manufactured using electricity from 100% renewable sources, generated at the Sofidel production plants.
“Rotoloni Regina keep looking to the future,” says Philippe Defacqz, Sofidel Line of Business Director – Brand. “If their arrival on the market created a new product category for Nielsen, in the form of the maxi-rolls, with the Rotoloni Regina Eco line today’s aim is to meet growing demand for attention to the environment by consumers and, above all, to help fight pollution from plastics.”
Thanks to Regina and the other major European Sofidel brands – Cosynel, Nalys, Le Trèfle, Sopalin and KittenSoft – this contribution looks set to eliminate the equivalent of 600 tonnes of plastic a year from packaging by the end of 2020. The strategy involves the replacement or accompaniment of existing products with those wrapped in paper packaging.
This is part of an overall goal set by the Sofidel Group: a 50% reduction in the use of conventional plastic in its production by 2030 (compared to 2013), which is equivalent to the elimination of over 11,000 tonnes of plastic released onto the market every year. A goal pursued not only with the introduction of the new kraft paper packaging but simultaneously with a general reduction in the thickness of the plastic film used in the production process (launched some years ago), and the progressive use, on some markets, of recycled plastics or bioplastics.
This new phase of the sustainability strategy – developed with particular focus on the 12th Sustainable Development Goal of the United Nations 2030 Agenda, Responsible Consumption and Production – is consequential to and consistent with the policies and investments made by Sofidel in recent years in terms of: