News

Home > Media > News > Nalys Wish was recently awarded in The Netherlands the “Best Introduction of the Year 2017” prize for the “Paper” category

22 May 2018 News

Nalys Wish was recently awarded in The Netherlands the “Best Introduction of the Year 2017” prize for the “Paper” category

Every year, Dutch magazine “De Levensmiddelenkrant” surveys the main retailers in The Netherlands, asking for an evaluation of the latest product innovations. In 2017, more than 1,000 new products were introduced on the market. Those with the highest scores in each category are nominated for the "Best Introduction of the Year 2017" prize.

Nalys Wish - produced by Sofidel Benelux - was one of the 2017 winners, namely in the "Paper" category. Wish is the new handy-sized kitchen roll that allows you to use the right amount of paper you really need, thus reducing waste compared to traditional products. Other winners include Unilever, Coca Cola, Heineken, PepsiCo, Mars and Kraft Heinz.

SOFIDEL: THE FIRST ITALIAN CLIMATE SAVERS MEMBER

The Sofidel paper group was the first Italian company and the first in the global tissue industry to join the international project whereby the WWF proposes large companies to voluntarily adopt schemes to reduce greenhouse gas emissions, through innovative strategies and technologies that allow them to take on the role of leaders in reducing CO2 emissions in their industry. sofidel-wwf

AN INCREASINGLY SUSTAINABLE FUTURE

Sofidel’s sustainability strategy aims at “building an inclusive, sustainable and resilient future for people and planet”, in accordance with the UN Sustainable Development Goals.