News

09 Dec 2015 News

A new Telethon commercial: Sofidel as main character

A new Telethon commercial: Sofidel as main character Telethon Day, the event designed to present the Telethon 2015 television marathon with the aim of collecting funds to support research on rare genetic diseases was held in Rome at the Rai headquarters.

During the event, the new Telethon advert was presented, with a Soffass Converting colleague as the protagonist representing Sofidel. The advert will be broadcast on TV on Rai channels during the Telethon marathon from December 13 to 20. The guiding theme of the new advert is the proclamation #nonmiarrendo (I don't give up): the same one voiced by thousands of sick people and their families, by researchers and all those people who, with small and big gestures, help the Telethon Foundation offer a tangible hope for a cure.

Therefore, through the Nicky Limone and Nicky Élite products, Sofidel keeps on supporting research on rare genetic diseases by renewing its partnership with Telethon.